How to get a custom football kit made: from brief to finished shirt

Getting a custom football kit made starts with a brief, not a builder. You describe what you want, a person makes it by hand, and you end up with a shirt that nobody else has. Here is exactly how the process works, what decisions to make before you start, and how to get a quote that reflects what you actually want.

What "custom" means here (and what it doesn't)

Most results you find when you search for a custom football kit are configurators. You pick a template, choose from eight or ten colours, type a name and number, and submit. The factory processes your order alongside thousands of others. Prices start around £19.50 per shirt, and the results look like it.

A genuine custom commission is different. There is no template to constrain you. You tell us the colorway, the collar style, the badge placement, the sleeve detail. A person at a workbench in Romania makes your shirt to that spec, by hand. When it ships, that's the only one.

That distinction matters if you want a kit that looks like yours, not like everyone else's team that used the same builder.

What to decide before you get a quote

The cleaner your brief, the faster the quote. Work through these four things before you reach out:

The colorway. Primary and secondary colours. Reference a club you like the look of, send a hex code, or describe it in plain language. We can sketch options if you are undecided.
The badge or crest. If you have artwork, send the file. If you have a description and want us to sketch something, say that. If you want the shirt with no badge at all, that is also fine.
Name and number. Font preference, placement, size. Most people want the standard back placement; some want sleeve numbering or a specific typeface.
Your deadline. A season kick-off or a cup fixture date changes the production timeline. Tell us the date, and we will tell you honestly whether we can hit it.

You do not need answers to all of these before you get in touch. The brief is a conversation. But the more you have ready, the quicker we can come back with something concrete.

How the quote process works

Get a quote by filling in the brief on the quote page. Tell us the club or team name, the number of shirts, what you have in mind for the design, and your preferred timeline. Attach any reference images that show the kind of thing you are after.

We review every brief within 24 hours. We may come back with a question or two before we price. Once we understand the design, you get a price built around your specific request. Nothing is made until you confirm.

No payment is taken at the quote stage. The quote is free.

What a handmade kit costs

A shirt from a configurator starts at around £19.50. Own Kit shirts run from €110 to €180 depending on the product and the complexity of what you want.

Product	Starting price	What it covers
The Street	€110	Clean colorway, name and number, standard cut
The Classic	€120	Classic cut, badge up to four colours, full personalisation
The Terrace	€130	Terrace-style cut, collar detail, badge work included
The Commission	€180	Fully bespoke: complex badge, unusual fabric, multi-element design

These are per-shirt prices. There is no minimum order. You can commission a single shirt or a full squad run; each shirt is made individually by hand, so a run of twelve costs twelve times the per-shirt price, not a volume discount on something cut from a batch.

If you are a club administrator working to a budget, the squad quote page is the right place to start. Describe the number of shirts and the design, and we will come back with a price that reflects exactly what your club needs.

Lead time: what to expect

Simple commissions, a name and number on a clean colorway, typically take two to three weeks from design approval to your door. Complex badge work, embroidery, or unusual fabric specifications take longer. Production is three working days from an approved mockup; shipping across Europe adds time depending on your location.

If you are working to a specific date, put it in the brief. We will not take on an order we cannot deliver on time.

Why it is worth the price difference

A factory shirt is made at volume, on a fixed cut, with no adjustment for your proportions or your badge. If you want the crest two centimetres lower, that option does not exist.

A handmade shirt is made once, for you. The collar is the one you chose. The colorway exists because you described it. The badge is where you put it.

The durability point matters too. Heat-pressed numbers on cheap polyester peel after a season or two of washing. Properly stitched work on quality fabric holds for years. Over the life of the shirt, the price difference narrows considerably.

Every shirt leaves here as a one-off. Nobody else has it.

Ready to start?

Get a quote and tell us what you want. We will come back within 24 hours. No configurator involved. A person reads your brief and builds your shirt.

For more on what you can personalise, read how to order a custom football shirt. For a breakdown of what drives cost, see how much a custom football shirt costs.

Frequently asked questions

How much does it cost to personalise a football shirt? A handmade custom shirt from Own Kit runs from €110 to €180 per shirt, depending on the product and design complexity. Badge work, embroidery, and unusual fabric push toward the upper end. Mass-market configurators start at around £19.50 but use stock cuts and templates.

How do I get a quote for a custom football kit? Fill in the brief on the quote page. Tell us the number of shirts, your design ideas, and your deadline. We review within 24 hours and come back with a price built for your specific request. No payment at this stage.

Is there a minimum order for a custom kit? No minimum order. You can commission a single shirt or a full squad. Each shirt is made individually by hand regardless of quantity.

How long does a custom football kit take to make? Three working days from an approved design mockup, plus shipping time. Simple commissions are typically with you two to three weeks after you place the order. Tell us your deadline in the brief and we will confirm whether we can hit it.

Surse: Decathlon MyClub custom football kit prices (from £19.50 per shirt) — decathlonmyclub.co.uk/football.