How to order a custom football shirt made just for you

August 12, 2026

Every custom shirt we make starts with a conversation, not a form.

What 'made to order' actually means

Most personalised football shirts follow a template. You pick a stock cut, choose from eight preset colours, type a name and a number, and hit submit. A machine prints it. It arrives in a poly bag, indistinguishable from the next order.

Made to order means something different. You describe what you want. We go back and forth on the details: the cut, the colorway, the badge placement, the collar style, the fabric weight. Then one person makes the shirt by hand. There is no configurator running the process. There is a person at a bench.

What you can personalise

There is no locked template. Common commissions include:

  • Name and number in your chosen font and colour
  • Club badge or personal crest (send us your artwork, or describe what you have in mind and we can sketch it)
  • Collar style (crew neck, V-neck, or button-down polo)
  • Sleeve and shoulder detail (stripes, contrast panels, trim along the cuff)
  • Fabric weight (standard polyester, pro-grade breathable mesh, or a heavier retro-style weave)
  • Sponsor panel on the chest, sleeve, or back

Most people arrive with a clear idea of one or two things and want help deciding the rest. That is what the brief is for.

How the process works

You pick a starting point from the product pages and fill in the brief. Tell us what you want, attach any reference images, and give us your deadline. We reply within 48 hours with questions and, where it helps, a rough sketch and a price.

Once you approve the design, we start making. Lead time is typically two to three weeks from approval, depending on complexity. Simpler commissions, a name and number on a clean colorway, can be faster. Elaborate badge work or unusual fabric takes longer.

We ship across Europe. If you are working to a specific date, say so in the brief. We will tell you honestly whether we can hit it.

<blockquote>Every shirt leaves here as a one-off. Nobody else has it.</blockquote>

Why handmade is worth the price difference

A mass-produced shirt costs less because it is made at volume, on a fixed cut, with no adjustment for individual proportions or preferences. If you want the badge two centimetres lower, that is not available.

A handmade shirt costs more because it is made once, for you. The badge is where you wanted it. The font is the one you chose. The fit is adjusted to your body rather than a generic size chart. The colorway exists because you described it.

The durability argument is real too. Heat-pressed numbers peel after a season or two of washing. Properly stitched work on quality fabric holds for years.

If you want something that feels like it was made for you, that is because it was.

Browse the shirt options and start your brief here.

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